It’s all that…
Wednesday, April 7th, 2010Sorry everyone, it has been a while since I updated this site. I wanted to put in more information but life have kept me pretty busy.
Well to make it up… sort of… here’s a little goodie from something I worked on before for PC Club.
Background: We were going head to head with this company called “NewEgg” and the web team brainstormed this interesting campaign called “It’s ALL THAT and a bag of CHIPS”. Chips being both computer chips and potato chips. The goal is to be a bit agressive and poke fun at our competitors. Given a small budget and some magazine space, we created some interesting ads for the online site.
This ad was placed in PC Magazine sometime in 2004.
Standing above the rest. We didn’t want to be too agressive and name competitors here. Can you identify who PC Club was standing above on the ad? (hint look at the table cloth patterns)
There were also some Flash banner ads that were created and placed on various tech sites. Here’s the story board for one of them.
Click on any of the above images to view an enlarged picture.
Overall, this was a fun project to work on. The click-through rates for the banner ads were higher then average, however the compaign was a bit too edgy to continue.